What are the benefits of outsourcing/outtasking for SMB’s?
The term outsourcing sometimes carries a very negative reputation when you think of large scale companies laying off thousands of their workers when transferring their factories of administration services to developing countries in particular to the BRIC nations. (Brazil, Russia, India, and China). But this popular misconception doesn’t even begin to touch the surface of what the term outsourcing really means, and it fails to address many of the clear benefits that outsourcing can have for many SMB’s (small-medium businesses).
When a company outsources an entire division to an off-shore site then this is known as Business Process Outsourcing (BPO) but it’s the concept known as outtasking that can serve the needs of SMB’s perfectly. This concept refers to the outsourcing of specific tasks or processes that are outsourced to an external freelancer or contractor because the required expertise or skill cannot be found within the existing company. Why is this so useful for SMB’s then?
If you are operating a start-up or an SMB then of course a lot of the work will have to be done by a small number of employees as you don’t have the luxury of a large budget in order to hire a large number of experts in a variety of fields. Moreover, it is conceivable that when you are founding your company there are certain tasks that only need to be undertaken once, and thus your company does not need the service of a full-time in-house employee. The most stringent example could be within the creation of your brand, where you can outsource the task of creating a company logo design to an expert designer on a temporary basis. Furthermore, by choosing to outsource certain tasks then this leaves SMB’s more time to concentrate on what they do best - developing business strategy.
Quality and expertise
Another clear benefit that outsourcing can bring to your SMB is that when you choose to award your project or need to a specific freelancer or contractor, you can be sure that this individual will bring professionalism and experience to the task. When choosing to use an outsourcing platform, you are free to view the references provided by each service provider in order to ensure their quality and expertise.